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What is the History of Digital Marketing? Digital marketing refers to using digital channels such as search engines, social media channels, mobile applications, emails and websites in conjunction with traditional forms like television and radio broadcasting to market products or services. Digital marketing stands apart from traditional forms in that it allows businesses to interact directly with customers, monitor customer trends and remain relevant and interesting in the eyes of customers.

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Scientists began exploring ways to link computers across long distances when they were still large machines with many vacuum tubes. Leonard Kleinrock linked a UCLA computer with a Stanford computer using packet switching. Data was broken down into smaller pieces and sent across multiple channels, before being reassembled at the destination.

Vint Cerf & Bob Kahn developed an early form TCP/IP for ARPANET, which became the basis of modern Internet. ARPANET switched to this system officially on January 1, 1983, marking the official introduction of modern Internet.

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Over the following decades, the Internet continued to thrive as its commercialization enabled more people to afford hardware needed to access it. This led to a period of rapid growth, which saw the creation of websites, email and increased cybersociability. Unfortunately, 1997 witnessed its first speculative bubble and subsequent collapse, yet this did not deter enthusiasm or growth for the Internet.

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Archie was the first search engine to be introduced on public FTP servers in 1990. Archie, although not as sophisticated as modern online marketing techniques, laid the foundation for them.

Bajan Alan Emtage, the creator of Archie, was a student at McGill University in Canada. While working as systems administrator on their computer network, he soon was responsible for half of Eastern Canada's Internet traffic.

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As it ate up too much bandwidth, he initially kept his program under wraps at McGill but word quickly spread via Usenet and became an invaluable tool for finding free or public domain information.

Emtage chose not to patent his software because he did not want "big oil or big pharma" to absorb the search engine industry. This decision was extremely influential and remains important today in the history of digital marketing. Many of the techniques he introduced via Archie are still used today by search engines like Google.

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HotWired Magazine of Wired Magazine developed the first clickable ads in 1993 as part of a digital publishing experiment to generate revenue by selling space on their website to advertisers. This was similar to how a print magazine would sell advertisements to generate income.

Digital marketing had yet to take hold, leaving marketers confused as to how best to implement it at first. Internet usage was not widespread at the time, so experts were unsure how to implement digital strategies in their businesses.

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At this time, a service called DoubleClick emerged that allowed companies to measure the return on investment (ROI) for banner ad campaigns while making real-time modifications on an active campaign.

The dot-com boom began in the early 1990s when many websites started to appear. At this time, new companies received funding but could not convert it to profit growth resulting in many of these businesses failing. Google and Yahoo were able to survive this phase, as digital marketing continued to develop.

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Digital marketing's origins are controversial, but its development is clear. Intellipaat’s Digital Marketing Training will give you more insight into the Internet's role in digital marketing.

In 1982, the Boston Computer Exchange became the inaugural eCommerce website. This site, which operated over a dial-up bulletin board system allowed individuals to buy or sell computers online.

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In the 1990s, commercial Internet use saw rapid advancement. The Archie search engine indexes FTP sites. Computer storage capacity has also increased to the point that companies now use databases instead of list brokers. This spurred on ecommerce.

In 1995, Amazon made its debut as an online bookstore and quickly rose to become one of the leading retail websites worldwide. PayPal provided customers with a safer way to make transactions during this year; YouTube was also introduced, revolutionising marketing as we know it.

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In the 1990s, digital marketing as we know it today was born with the development of Archie and clickable web banner ads.

Alan Emtage developed Archie initially with an emphasis indexing FTP sites, using a script-based data gatherer to search through files and folders across anonymous FTP server for specific information. Later, Veronica was added for Gopher servers. Jughead was also introduced as a file-based search engine.

Early 1990s saw computers' storage capacities increasing significantly and companies switching away from limited list brokering tactics in favor of database marketing strategies. Infoseek was one of the first companies to offer search results that were ranked according to relevance.

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Ask Jeeves was first launched with its question-and-answer feature featuring its iconic Jeeves the Butler logo in 1997, taking an innovative approach to search using natural language instead of keywords – which was later adopted by other search engines such as Yahoo, Google and Excite.